Guardant Health
At a Glance
Guardant Health, a leading precision oncology company with a mission to conquer cancer with data, is transforming cancer care through innovative blood-based testing designed to help detect, treat, and monitor cancer across all stages of the disease. Its Shield™ blood test is the first FDA-approved blood test for primary colorectal cancer screening in average-risk adults age 45 and older, offering a simple blood draw as a more accessible screening option.
To bring that mission directly to communities, the Shield Across America Tour hit the road for a 10+ city U.S. bus tour focused on raising awareness, educating the public about colorectal cancer, and highlighting the importance of screening and early detection. Through an engaging, approachable mobile experience, the tour connected people with valuable health information while introducing a new way to think about colorectal cancer screening. Thoughtful activations and educational moments helped turn an important health message into a memorable experience, empowering individuals to learn more, take action, and help spread awareness along the way.
By the Numbers
5,000+ Attendees
Traveled Across 10+ US States
Educated and Engaged Multiple Communities
Custom Branded Promotional Merchandise
Challenge
Create a mobile experience that could travel across the U.S. to raise awareness of colorectal cancer screening, educate communities on the importance of early detection, and bring Guardant Health’s mission directly to people in an approachable, engaging, and memorable way.
Opportunity
Taking colorectal cancer screening education on the road, the Shield Across America Tour traveled across 10+ U.S. states, meeting people where they live, work, and gather. The tour made stops at community events and cultural destinations, including Pennzoil in Las Vegas, First Friday Las Vegas, and the Bill Pickett Invitational Rodeo in Nashville. Each stop created opportunities for meaningful conversations about the importance of colorectal cancer screening while expanding awareness and bringing education directly into communities across the country.
What Our Clients Are Saying
“Working with Contenta Meetings and Events has been an amazing experience for us at Guardant Health. Jane and team are truly dedicated partners. The creativity, attention to detail, excellent project management and passion for our mission and goals has helped drive business forward. An asset to any company when searching for an excellent partner for meetings and events.”
